• Project


Our society experiences a massive upheaval. New value concepts pose great challenges for businesses and politics. The call for responsible use of natural resources and social justice is becoming ever louder. Sustainable and value-oriented corporate management answers the questions of why the respective company should continue to exist in the next five to ten years.

Initial situation

Against this background, a top-class working group of the Institute for Corporate Governance in the German Real Estate Industry ICG has developed an innovative practitioner’s guide for the real estate industry on the topic of ‘Sustainable Management and Compensation Systems.’


The challenge in developing the recommendations for action for the real estate industry was to create a clear understanding and definition of sustainability for the respective companies in industry clusters. Under these conditions, the derived sustainability criteria lead to impactful control effects.


For companies to be able to solve this challenging task, it is of central importance to realistically assess the company’s understanding of sustainability. concern has defined strategy clusters for this purpose, which served as a frame of reference. These strategy clusters differ in the dimensions “risk avoidance versus opportunity search” and “focus on companies versus society.” There are four clusters in this space:

  • Compliance orientation
  • Reporting orientation
  • Market orientation
  • Impact orientation

Objectives and control parameters differ significantly between companies. Hence those were worked out for the guideline as examples for a sector cluster of the real estate industry. With the practical model and the concrete examples, the guideline enables companies to take the right measures for the further development of their sustainable management and compensation systems.

Curious? Here you can read the practitioner’s guide.

Your contact:

Dr. Markus Groß-Engelmann
Managing Partner, concern GmbH

Tel +49 (0) 221 630 606 300
Mobile +49 (0) 173 2313069

Prof. Dr. Dr. Alexander Brink
Founding Partner, concern GmbH

Tel +49 (0) 921 554 122
Mobile +49 (0) 170 5100949