Values are the basis of the identity and differentiation of companies. Use our tools to unfold your values for the targeted design of culture, brand, or pricing.
Many of a company’s application areas are concerned with the topic of values. Whether you would like to sharpen your brand values, define the “value-to-customer” as the basis of your price management, develop your corporate culture against the background of transformation processes, attract young talents with your “purpose” or enable employees to act entrepreneurially – It is all a question of values. But in many cases, the approaches in the various fields of application lead to an inconsistent overall picture. The potential is not exploited or even has a counterproductive effect.
Together with you, we develop a value position that unfolds energy and dynamics in your company.
We have developed a benchmark-based approach that evaluates the value positioning of companies based on two dimensions:
The value-impact matrix shows the enormous differences companies have in their positioning. We also see how dynamically the topic has developed over the last few years as a result of the megatrends digitalization, new work, and sustainability. It is time to update the value positioning and exploit the potential. Various empirical studies speak for a positive correlation between lived values and corporate success.
Together with you, we develop a value positioning that unleashes energy and dynamism in your company.
Attestation of the value and sustainability contribution of an insurance product
Most companies have actively addressed topics such as ethical behavior, sustainability, corporate responsibility, or the ESG strategy in recent years and have successfully implemented respective projects. Customers are asking more and more frequently. Applicants pay particular attention when choosing an employer. Have insurers prepared themselves for this? Do they use it as an opportunity to address customers and thus to position themselves credibly about their added social value?
Development of an integrity strategy for an automotive group
In the context of the diesel crisis, Peter Drucker’s famous phrase “culture eats strategy for breakfast” was once again proven to be true. Integrity is the foundation of our corporate culture. But what exactly is integrity? How can integrity be managed? In this project, we got to the bottom of these exciting questions.
Implamentation of corporate values
For a long time, corporate values seemed to be a shelf warmer. Most had them, but few in the company knew about them, let alone that they played an essential role in day-to-day operations. Steve Jobs has shown that you must ‘think differently’ about it and that by cultivating one value, you can create one of the largest companies in the world.
Data is the basis of the insurance business; it is the data that enables the formation of risk collectives and the organization of fair burden-sharing. Increasingly, they are also the basis for new added value – from claims settlement to prevention issues. At the same time, consumers are skeptical about the way financial service providers handle data in particular.
Realignment of the sales culture after the bank merger
Many banks in Germany are merging to position themselves in such a way that the diverse challenges can be solved in a forward-looking and sustainable manner. This requires the implementation of a wide range of measures, from the legal to the technical side. One essential factor that leads to the desired and planned goals not being achieved is often neglected: the consistent realignment of corporate and sales cultures with the goal of a new joint line.
How much sustainability can an as critically classified industry tolerate? Is a portfolio strategy with a focus on sustainable products a danger or rather an opportunity? How do you position the production and sale of these products?
Sustainable management and compensation systems
Our society experiences a massive upheaval. New value concepts pose great challenges for businesses and politics. The call for responsible use of natural resources and social justice is becoming ever louder. Sustainable and value-oriented corporate management answers the questions of why the respective company should continue to exist in the next five to ten years.
The Data Process Modeler - concept and software for confidence-building data transparency
Data scandals are now even finding their way into tabloid press coverage. The protection of sensitive data is being stylized into a confrontation of political systems – a perception of danger is developing that is becoming a serious threat to innovation and even the basic idea of data-based optimization in general. That goes as far as issues of health and prosperity – as the fundamental debate on the “Corona Warning App” has shown.
Nachhaltigkeit als Wert von Prof. Dr. Dr. Alexander Brink und Dr. Markus Groß-Engelmann in bank und markt
Blue Ocean der Werte von Prof. Dr. Dr. Alexander Brink und Dr. Markus Groß-Engelmann in REthinking: Finance
Wettbewerb der Werte von Prof. Dr. Dr. Alexander Brink und Dr. Frank Esselmann in AM PULS – Das ACTINEO-Magazin
„Was wir brauchen, ist ein Wettbewerb der Werte“ – Prof. Dr. Dr. Alexander Brink über die ökonomische Neuorientierung in Post-Corona-Zeiten im Interview mit der Campus-Akademie der Universität Bayreuth
Perspektiven 2020: Werte – Nachhaltigkeit – Digitalisierung – Prof. Dr. Dr. Alexander Brink und Dr. Markus Groß-Engelmann im Interview mit dem CSR-Magazin
Dr. Markus Groß-Engelmann
Managing Partner, concern GmbH
Tel +49 (0) 221 630 606 300
Mobile +49 (0) 173 2313069
Prof. Dr. Dr. Alexander Brink
Founding Partner, concern GmbH
Tel +49 (0) 921 554 122
Mobile +49 (0) 170 5100949